Brown Ltd. Releases Executive Summary of Marketing & PR 2.1 – Download for Free

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences.

They need to let go.

Gone is the time when you could rely on your business doing a simple advertising and PR mix, based on placing ads, sending press releases, and working with reporters to get your message out. It used to be that customers would find your information in traditional media and then make purchase decisions based on your ads, your media stories, and your sales person’s recommendations.

They might have even checked out your website.  Customers want more information than that now.  They want to feel safe in their decisions.  They want recommendations from other customers.  And they want it instantly.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first.  Businesses must be in the publishing business to survive.

Click the Link Below to Download the Brown Ltd. Marketing and PR 2.1 Executive Summary to learn more (PDF: 3.5 MB)
Marketing and PR 2.1 Exec Summary

 

R. Michael Brown Speaking About Marketing and PR 2.1

I’m going to be speaking and showing a presentation at Christ Fellowship (Royal Palm Campus) this Saturday to the Christian Writers Group on Marketing and PR 2.1.

I show how to use media to achieve your organization’s marketing and PR goals.  A big focus is on Brand Journalism and publishing.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first.

Social Media is part of the mix:

• LinkedIn
• Facebook
• Twitter
• Google+
• Pinterest

Hosted by Natalie K. Rodriguez of Word Weavers of Palm Beach. More info and RSVP:

http://www.meetup.com/Word-Weavers-of-Palm-Beach/events/63092242/

It’s free and I hope you can attend. Please let others know about this event if you think it might help them.

Does Email and Social Media Marketing Work?

Launching a major good event announcement on a Friday evening, one week before Christmas, is one of the worst times and I would never recommend it.  That’s normally when you announce bad news.

However, when an executive committee says do it, there is no choice.  The proposed event keynote speaker just said yes.  It was a major “Get” and the committee didn’t want to wait.

What to do?

The press was barely at work. The public was occupied with other things – office parties, family gatherings, holiday shopping and preparations.

There was no point in sending out a news release.  Email was useless.  Who was going to read their email on that Friday night or over the weekend before a holiday week?

The only choice was our website and social media.  So that’s what I did.  Did it work?

Read on to find out how success happened, and who I had the pleasure of announcing.

Read More (Marketing Works Today)

The Launch of TownOfPalmBeachProperty.com

At Brown Ltd., we believe strongly in brand journalism. Story telling attracts more traffic and viewers than advertising.  Plus the content is more memorable.

News sells and the real estate market is digital, so that is the core of our strategy.

We write and aggregate Palm Beach residential real estate news and international buyer news on Town of Palm Beach Property to attract both buyers and sellers.

Integrated Marketing Plan

• Website: www.TownOfPalmBeachProperty.com
• Email newsletter to their growing list
• Advertising via email news to the largest exclusive list in the Town of Palm Beach
• Social media interaction
• Advertising on selected websites in town
• Print advertising in local and international magazines
• Participation in social events around town
• Nurture existing relationships around the world to get them interested in a trophy home in the Town of Palm Beach
• Joining and participating in local non-profit organizations and exclusive clubs

The launch started in the middle of November. Check back to see updates on how the campaign is doing as the season progresses.

Brown Ltd. Is Featured on ActiveRain

A post by R. Michael Brown of Brown Ltd. was featured on ActiveRain: “How Will Technology Change Real Estate Sales & Marketing in the Future?”

The post generated over 2,400 clickthurs in the first 48 hours and over 2,600 so far.  Email traffic, new prospects for clients, and 71 comments are strong indications that this is a hot topic. Since you have to be a member of the 175,000 strong ActiveRain site, see the post on the Brown Ltd. Blog: Marketing Works Today

Real Marketers Measure & Take the Guesswork Out of Advertising

Ninty percent of advertising agencies and in-house marketing departments “guess” about what ad channels to use and what creative works. “Guessing is a huge waste of money.” said Mike Brown of Brown Ltd.  “Using a measurement system is a bit of up-front work but saves the marketing budget for more strategic and tactical moves for the business.” 

To read the article on Brown Ltd’s new blog, Marketing Works Today, go to:
3 Sources to Help You Take the Guesswork Out of Marketing & Advertising