Launching a major good event announcement on a Friday evening, one week before Christmas, is one of the worst times and I would never recommend it. That’s normally when you announce bad news.
However, when an executive committee says do it, there is no choice. The proposed event keynote speaker just said yes. It was a major “Get” and the committee didn’t want to wait.
What to do?
The press was barely at work. The public was occupied with other things – office parties, family gatherings, holiday shopping and preparations.
There was no point in sending out a news release. Email was useless. Who was going to read their email on that Friday night or over the weekend before a holiday week?
The only choice was our website and social media. So that’s what I did. Did it work?
Read on to find out how success happened, and who I had the pleasure of announcing.
