I’ve been a writer, managing editor, the first multimedia producer at IBM, and I started the first professional corporate blogging group at IBM in 1988 with 15 full-time writers.  That’s right, it’s not a typo – 1988.

“That kind of future-vision experience will get results for your business.  My recession-proof marketing writing will get more traffic, leads, qualified prospects, and sales for you – for the lowest cost per customer – in today’s market.”

From there I went on to win a NY Film Festival Award in 1989 for showing the world what the Web would become 6 years before the Web went live in 1995. My 1989 production was featured on Good Morning America, The Today Show, Discovery Channel, magazine covers, and local TV affiliates all over North America.

Editors at the NY Times looked baffled when I showed it to them in 1990. They still haven’t caught up.

“How did I know?  I’m plugged in. I have 1,478 real contacts in my smart-phone including thought leaders, teammates, future visionists, media pros, and entrepreneurs. Together we see the flow, the trends, and select strategy wisely. I’m an early adopter. I learn new technologies, channels, and techniques before most others and implement at the right time – not too early, never too late.”

Then Motorola stole me away from IBM and I used the Internet to launch a little company called Nextel. I got them Business Week Magazine’s Product of the Decade in the 1990′s.

“Do you need these kinds of results?  Hire a pro. Someone that is plugged into the markets, knows how to research for now and the future, uses cutting-edge information strategy, and can drive traffic to you.”

Since then I’ve been helping organizations take advantage of the Internet. I cut $9.8 million from the Pulte Homes Florida annual advertising budget by moving them out of traditional media to the Web. In that same year, I increased their lead-bank from 70,000 leads to over 300,000 qualified leads for 80 communities. Their sales went to 4,200 homes per year – over a $Billion. In 2009, they had 3,200 home sales. Down, but not out, still using my methods and systems.

During the worst real estate crisis since WWII, I helped a boutique new homebuilder grow from 24 home sales in all of 2007 to 204 home sales [in 6 months] in 2008 – for $84 million in sales. What real estate bubble bust? Not when I use my methods.

“I’ve specialized in tech, science, healthcare, real estate, non-profit, and public policy. Call me right now to get a free quote!”

If you are looking for a REAL pro, that has the strategic vision, background and skill, and hands-on writing experience to increase traffic, leads, qualified prospects, and sales, see my portfolio:

www.RMichaelBrown.Wordpress.com

“You won’t get the same winning results from part-time bloggers, students, interns, or all the posers working from home out there. Getting $million results is not like writing a letter to home or an email to the boss. It takes strategic thinking, creative talent, and a track record of big wins to give you the confidence in the decisions you make.”

Hire a pro.  Get results.  Call me today: 561-756-1674

However, when an executive committee says do it, there is no choice.  The proposed event keynote speaker just said yes.  It was a major “Get” and the committee didn’t want to wait.

What to do?

The press was barely at work. The public was occupied with other things – office parties, family gatherings, holiday shopping and preparations.

There was no point in sending out a news release.  Email was useless.  Who was going to read their email on that Friday night or over the weekend before a holiday week?

The only choice was our website and social media.  So that’s what I did.  Did it work?

Read on to find out how success happened, and who I had the pleasure of announcing.

Read More (Marketing Works Today)

News sells and the real estate market is digital, so that is the core of our strategy.

We write and aggregate Palm Beach residential real estate news and international buyer news on Town of Palm Beach Property to attract both buyers and sellers.

Integrated Marketing Plan

• Website: www.TownOfPalmBeachProperty.com
• Email newsletter to their growing list
• Advertising via email news to the largest exclusive list in the Town of Palm Beach
• Social media interaction
• Advertising on selected websites in town
• Print advertising in local and international magazines
• Participation in social events around town
• Nurture existing relationships around the world to get them interested in a trophy home in the Town of Palm Beach
• Joining and participating in local non-profit organizations and exclusive clubs

The launch started in the middle of November. Check back to see updates on how the campaign is doing as the season progresses.

In the 1500’s through the 1800’s, Ben Franklin, Samuel Sewell, Alexander Hamilton, Thomas Paine, Adam Smith, and many others published what were called pamphlets – short small booklets with their news, ideas, and opinions (their content) about contemporary affairs.

Sounds like a blog doesn’t it?

There were thousands of these printed. In one reference they have more than 15,000 titles: Pamphlets in American History

Read More (Marketing Works Today)

“I was the first multimedia producer at the IBM PC Division. One of my roles was managing editor of one of the first professional blogging groups – 15 full-time freelance journalists that wrote about our products, services, and customers – in 1987.  The first brand journalism group that I know of.

We published on Internet Newsgroups, Forums, and Weblogs. Some of the content was used in an old medium: print [something called press releases... plus brochures, magazines, newsletters, and product packaging.]“

They need to let go.

Gone is the time when you could rely on your business doing a simple advertising and PR mix, based on placing ads and working with reporters to get your message out. It used to be that customers would find your information in traditional media and then make purchase decisions based on your ads, your media stories, and your sales person’s recommendations.

They might have even checked out your website.  Customers want more information than that now.  They want to feel safe in their decisions.  They want recommendations from other customers.  And they want it instantly.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first.

Are you struggling to catch up or keep up?  Do you have any idea how to conduct business in this new blog, viral, podcast, buzz, social media induced world?

Every organization that wants to survive in a one-to-one communication environment must know how to publish, interact with customers, provide them with other customer’s recommendations, get them ALL the information they need NOW, and then get those customers to act.

We can show you how.  Depending on your goals, we can help you change your business to accommodate traditional marketing and public relations with the growing need for new media and more one-to-one interaction with customers.

It’s not just a website.  And it’s certainly not adding thousands of emails to your personal inbox that you have to answer.  This is a new marketing mix that uses both traditional media and new media and gets the information customers want, when they want it, and getting web users to help you in the process.

To do business this way, you have to learn how to think and create like a publisher, get other people to spread the word about you, and get existing and new customers to self-educate and self-select their way into buying from you.

Contact us today to find out more.  We can teach you or do it for you.  Either way, you’ll grow your business in remarkable new ways.

If you want to learn more about Marketing & PR 2.1, click here to see the presentation.

561-756-1674

MikeBrown@BrownLtd.com

People want information, both good and bad, and they remember it if it’s told to them as a story. News organizations focus on conflict and bad news.

“There is a lot more information that is relevant and interesting to readers and customers than just bad news.“

Tell the good news using a journalistic style, add a bit of conflict or potential bad news, and you have a winner.

Read More (Marketing Works Today)

Brand Journalism writer R. Michael Brown from Brown Ltd. continues to deliver cover stories for Icom-America.  

The latest are about government public safety mutual aid in Washington state, a community police program with over 10,000 volunteers in the country of Colombia, and he just completed a story about Jonathan Trappe and his recent record breaking cluster balloon flight over the English Channel.

The post generated over 2,400 clickthurs in the first 48 hours and over 2,600 so far.  Email traffic, new prospects for clients, and 71 comments are strong indications that this is a hot topic. Since you have to be a member of the 175,000 strong ActiveRain site, see the post on the Brown Ltd. Blog: Marketing Works Today

To read the article on Brown Ltd’s new blog, Marketing Works Today, go to:
3 Sources to Help You Take the Guesswork Out of Marketing & Advertising