At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach.
Because of social media, it has become wildly successful. We’re getting over 12,000 views a week. That’s right, an island town with only 7,300 physical addresses and 5,800 registered voters, is getting more views than the population of the town. Here’s a sample:
In 2017 the Everglades Foundation was promoting a campaign to pass major legislation to restore the Everglades.
As the communications director of the Palm Beach Civic Association, a Foundation partner, Mike wrote and produced the following to help inform the public and win passing the Florida state law. It worked. The law passed and thousands saw this media.
Florida Atlantic University graduate students, Melissa Courtney and Suzanna Musalin, work with elementary school students in the FAU Pine Jog Community Laboratory (CoLab) propagating native Florida wild orchids.
Taking The Notion Of “Brands Are Publishers” And Pushing The Boundaries
How that plays out: We’ll focus on enormous empathy and customer experience (and not just more blog posts). (That doesn’t mean blog posts aren’t important, for the right company and the right customer. But it means we consider if that’s the best approach, rather than making a post the default.)
We’ll focus on more relevance and new inspirations (rather than just the tried and true).