Video News Taking Over Social Media

At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach.

Because of social media, it has become wildly successful.  We’re getting over 12,000 views a week.  That’s right, an island town with only 7,300 physical addresses and 5,800 registered voters, is getting more views than the population of the town.  Here’s a sample:

This Week in Palm Beach | 6-15-2018 Edition from Palm Beach Civic Association on Vimeo.

You can see all the weekly news broadcasts by clicking the link below:

Civic Association This Week in Palm Beach

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Stories Using Video are New Social Media Winner

Well told #stories using #video have become the biggest attractor to any organization. Tens of thousands more views than text and still photographs.

The key is great #storytelling

Brand Storyteller R. Michael Brown Available for Freelance Assignments

BRAND Storytelling Journalism Simple Logo-w=300#Breakthrough the clutter with disruptive & meaningful #content.

My methods are common sense but not easy for most to do.  The finished product looks easy because it’s supposed to; but, it’s hard to achieve.

Great brand #storytelling depends on the truth and techniques used in creative non-fiction.  That’s my specialty.   Check out my portfolio on this site to see samples of my work.

Contact me today & let’s do this together: Mike@RMichaelBrown.com

The Everglades Used to Have a Heartbeat – It Doesn’t Anymore

In 2017 the Everglades Foundation was promoting a campaign to pass major legislation to restore the Everglades.

As the communications director of the Palm Beach Civic Association, a Foundation partner, Mike wrote and produced the following to help inform the public and win passing the Florida state law. It worked. The law passed and thousands saw this media.

Click to see the article written by R. Michael Brown

 

Elementary School Students Working in Real Florida Environmental Lab

Preparing orchid seeds in the lab.

Preparing orchid seeds in the lab

Florida Atlantic University graduate students, Melissa Courtney and Suzanna Musalin, work with elementary school students in the FAU Pine Jog Community Laboratory (CoLab) propagating native Florida wild orchids.

See More Photos and Info

Courting an Amazing New Client

Wild Florida Orchid 0001Looking forward to a major announcement in a few weeks concerning a new client.

The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field.

The photo is a hint.

I’m so excited about the topic, the folks I’ll be working with, and the future success they will have – I’m ready to explode!

Stay tuned….

 

Social, Mobile, Content Marketing Predictions for 2015 Part 2

Steve Farnsworth's Old Blog

Photo By Joe Penniston via Flickr CC

In Part 1 I shared what I saw coming in 2015 for digital marketers. For this post I look  at few key trends that I think are worth knowing about.

Click To Tweet >>>Social, Mobile, Content Marketing Predictions for 2015 Part 2

Taking The Notion Of “Brands Are Publishers” And Pushing The Boundaries

How that plays out: We’ll focus on enormous empathy and customer experience (and not just more blog posts). (That doesn’t mean blog posts aren’t important, for the right company and the right customer. But it means we consider if that’s the best approach, rather than making a post the default.)

We’ll focus on more relevance and new inspirations (rather than just the tried and true).

And we’ll focus on being generously useful.

 — Ann Handley (Read More 21 Digital Marketing Trends & Predictions for 2015)

Steve’s Comment: Tom Foremski for predicted this about 10…

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