Folks are liking my Brownie Bytes on social media so it’s time to start keeping them on my website. Check in often. I’ll update regularly.
Here’s the latest:
Brownie Byte: “How to create advertising that sells” – David Ogilvy. Written a long time ago but still true today. Instead of “ads”, substitute “content.”
The core of the strategy still works. It’s just not pure advertising when you change the focus from ads to content and Internet channels.