At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach.
Because of social media, it has become wildly successful. We’re getting over 12,000 views a week. That’s right, an island town with only 7,300 physical addresses and 5,800 registered voters, is getting more views than the population of the town. Here’s a sample:
In 2017 the Everglades Foundation was promoting a campaign to pass major legislation to restore the Everglades.
As the communications director of the Palm Beach Civic Association, a Foundation partner, Mike wrote and produced the following to help inform the public and win passing the Florida state law. It worked. The law passed and thousands saw this media.
Mike Brown will be interviewed this week by Dennis Washington, President of Cross Digital, for a podcast in November.
Subject of the interview is brand journalism and its rapid awareness and growth. Dennis will ask about the obstacles some businesses and brands face when trying to build internal “newsrooms” to reach customers and potential clients.
Mike operates a fast-paced newsroom for a non-profit in the Town of Palm Beach and has created them for the following industries: real estate, technology (computer & mobile devices), healthcare, public policy, retail, and engineering.
Additional topics during the interview will be international brand journalism and native advertising.
Stay tuned to hear when the podcast will go “live.”
About Cross Digital
Dennis Washington is a journalist, meteorologist, photographer and digital content manager with more than 20 years of experience working in media. See Cross Digital’s latest interviews and media here: Cross Digital Blog