Category Archives: Brand Journalism

Video News Taking Over Social Media

At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach.

Because of social media, it has become wildly successful.  We’re getting over 12,000 views a week.  That’s right, an island town with only 7,300 physical addresses and 5,800 registered voters, is getting more views than the population of the town.  Here’s a sample:

This Week in Palm Beach | 6-15-2018 Edition from Palm Beach Civic Association on Vimeo.

You can see all the weekly news broadcasts by clicking the link below:

Civic Association This Week in Palm Beach

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Stories Using Video are New Social Media Winner

Well told #stories using #video have become the biggest attractor to any organization. Tens of thousands more views than text and still photographs.

The key is great #storytelling

Brand Storyteller R. Michael Brown Available for Freelance Assignments

BRAND Storytelling Journalism Simple Logo-w=300#Breakthrough the clutter with disruptive & meaningful #content.

My methods are common sense but not easy for most to do.  The finished product looks easy because it’s supposed to; but, it’s hard to achieve.

Great brand #storytelling depends on the truth and techniques used in creative non-fiction.  That’s my specialty.   Check out my portfolio on this site to see samples of my work.

Contact me today & let’s do this together: Mike@RMichaelBrown.com

The Everglades Used to Have a Heartbeat – It Doesn’t Anymore

In 2017 the Everglades Foundation was promoting a campaign to pass major legislation to restore the Everglades.

As the communications director of the Palm Beach Civic Association, a Foundation partner, Mike wrote and produced the following to help inform the public and win passing the Florida state law. It worked. The law passed and thousands saw this media.

Click to see the article written by R. Michael Brown

 

Courting an Amazing New Client

Wild Florida Orchid 0001Looking forward to a major announcement in a few weeks concerning a new client.

The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field.

The photo is a hint.

I’m so excited about the topic, the folks I’ll be working with, and the future success they will have – I’m ready to explode!

Stay tuned….

 

R. Michael Brown Interview on Brand Journalism and More…

R.MichaelBrown Interview w=275R. Michael Brown interviewed by Dennis Washington of Cross Digital on Brand Journalism, Native Advertising, how to set up an online newsroom, and more.

 

 

Subjects Covered:

  • Brand Journalism
  • Content Marketing
  • International Marketing
  • Marketing Measurement
  • Public Relations
  • Social Media

Click the Video Below to See the Interview [32 min.]

 

Mike Brown of Brown Ltd. to be Interviewed by Cross Digital

Dennis Washington, President, Cross Digital

Dennis Washington, President, Cross Digital

Mike Brown will be interviewed this week by Dennis Washington, President of Cross Digital, for a podcast in November.

Subject of the interview is brand journalism and its rapid awareness and growth.  Dennis will ask about the obstacles some businesses and brands face when trying to build internal “newsrooms” to reach customers and potential clients.

Mike operates a fast-paced newsroom for a non-profit in the Town of Palm Beach and has created them for the following industries: real estate, technology (computer & mobile devices), healthcare, public policy, retail, and engineering.

Additional topics during the interview will be international brand journalism and native advertising.

Stay tuned to hear when the podcast will go “live.”

About Cross Digital
Dennis Washington is a journalist, meteorologist, photographer and digital content manager with more than 20 years of experience working in media.  See Cross Digital’s latest interviews and media here: Cross Digital Blog