Category Archives: Brand Storytelling

Gartner Predicts 2019: In Search of Balance in Marketing – Smarter With Gartner

Balance in marketing calls for CMOs to effectively manage competing demands amidst changes to CX, analytics, Amazon’s expanding influence and more.
— Read on www.gartner.com/smarterwithgartner/gartner-predicts-2019-in-search-of-balance-in-marketing/

Big Hit: Civic Association 75th-Year Multimedia History Project

We completed the 75 Year Anniversary History multimedia project at the Palm Beach Civic Association and showed it at the association’s Annual Meeting at the Flagler Museum in the Town of Palm Beach.

It was a big hit and continues to get rave reviews!  In fact it’s the #1 viewed article/video with over 17,000 views on Facebook and the Civic Association website and Palm Beach TV.  In a town with only 10,000 residents that’s a great view rate!

I’m the Director of Communication for the Civic Association and writer and producer on the project; but, nothing great in media comes from a single person. See the video and credits below.

Credits

Writer | Producer:  R. Michael Brown (Yes, I’m still the “Front Man for the Crazies”)
Camera 1 and Post Production Editor:  Philip Baldwin
Camera 2: Stephan Nilson
Research and Article Writer: Michele Dargan & R. Michael Brown

Article and Video Including an Extensive Timeline

 

10 Smart Hotel Marketing Strategies to Increase Bookings | WordStream

The biggest challenge in hotel marketing is competition. How do you stand out from the sea of other hotels, not to mention options like Airbnb? We’ve got you covered with ten simple and effective hotel marketing and advertising strategies.
— Read on www.wordstream.com/blog/ws/2018/09/07/hotel-marketing

Video News Taking Over Social Media

At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach.

Because of social media, it has become wildly successful.  We’re getting over 12,000 views a week.  That’s right, an island town with only 7,300 physical addresses and 5,800 registered voters, is getting more views than the population of the town.  Here’s a sample:

This Week in Palm Beach | 6-15-2018 Edition from Palm Beach Civic Association on Vimeo.

You can see all the weekly news broadcasts by clicking the link below:

Civic Association This Week in Palm Beach