Category Archives: Communication

Video News Taking Over Social Media

At the Palm Beach Civic Association, where I’m the Communications Director, I started writing and producing a weekly news broadcast about the Town of Palm Beach.

Because of social media, it has become wildly successful.  We’re getting over 12,000 views a week.  That’s right, an island town with only 7,300 physical addresses and 5,800 registered voters, is getting more views than the population of the town.  Here’s a sample:

This Week in Palm Beach | 6-15-2018 Edition from Palm Beach Civic Association on Vimeo.

You can see all the weekly news broadcasts by clicking the link below:

Civic Association This Week in Palm Beach

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Stories Using Video are New Social Media Winner

Well told #stories using #video have become the biggest attractor to any organization. Tens of thousands more views than text and still photographs.

The key is great #storytelling

Brand Storyteller R. Michael Brown Available for Freelance Assignments

BRAND Storytelling Journalism Simple Logo-w=300#Breakthrough the clutter with disruptive & meaningful #content.

My methods are common sense but not easy for most to do.  The finished product looks easy because it’s supposed to; but, it’s hard to achieve.

Great brand #storytelling depends on the truth and techniques used in creative non-fiction.  That’s my specialty.   Check out my portfolio on this site to see samples of my work.

Contact me today & let’s do this together: Mike@RMichaelBrown.com

The Everglades Used to Have a Heartbeat – It Doesn’t Anymore

In 2017 the Everglades Foundation was promoting a campaign to pass major legislation to restore the Everglades.

As the communications director of the Palm Beach Civic Association, a Foundation partner, Mike wrote and produced the following to help inform the public and win passing the Florida state law. It worked. The law passed and thousands saw this media.

Click to see the article written by R. Michael Brown

 

Courting an Amazing New Client

Wild Florida Orchid 0001Looking forward to a major announcement in a few weeks concerning a new client.

The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field.

The photo is a hint.

I’m so excited about the topic, the folks I’ll be working with, and the future success they will have – I’m ready to explode!

Stay tuned….

 

The PowerPointing of Web Articles. Don’t do it.

Top 25 Mistake

Making viewers wade through content is a big mistake.

Are they making us watch PowerPoint on the Web?

It seems the latest trend for publishing web articles that want to show the top 10 or 25 etc. of a topic, issue, or trend, is to show a big picture and a blurb about each one with a giant button for you to click to see the next best in the list.

They always start with the 10th or 25th and make you click and reload the whole page, slowly working your way to the first in the list.

In a top 25 article it could take 15 minutes or more to go through the ugly process to finally see the number 1 in the list. Time waster!

A reader has to be pretty motivated to wade through the webpage loading and reloading. It reminds me of the most boring PowerPoint presentation you can imagine, just because of the waiting.

I know why web publishers do it. They want you to be exposed to all the ads surrounding the content… up to 25 pages of them. Ugh. This is not a site I will revisit because of the waste of my time.

A better option is to list each item as thumbnails all on one page. That gives the viewer the option to go right to #1 and explore all the others if they want.  And if you’re the publisher you can still put ads on each individual page so the viewer will see them when they expand the thumbnail.

Anytime you take away control from your viewer and force them to do something, you risk paying the price in damaging your brand, page view and satisfaction rate, engagement rate, and subscriber numbers.

What to Do

College Football Top 25 (AP)

What NOT to Do

25 Best Places to Retire (Forbes)