Category Archives: Content Marketing

Hire Mike: Freelance Writer, Copywriter, Feature Article & Book Writer Available for Your Projects

R. Michael Brown: Marketing & PR Consultant - All Media

R. Michael Brown: Marketing & PR Consultant – All Media

Whether you need a full communication strategy or a simple word-jammer to crank out great copy, hire Mike to make it happen. He has over 30 years experience creating content in all media and he can do it for you.

Articles, webcopy, news releases, email newsletters, advertising, content marketing, social media, books, video, speeches, PowerPoint presentations, and more!

PUBLISHERS | BROADCASTERS – WRITER/PRODUCER
– Discovery Channel USA & Worldwide
– Miami Herald
– Orlando Sentinel
– Sun-Sentinel
– Sarasota Herald-Tribune
– Palm Beach Post
– Florida Times-Union (Jacksonville)
– Bogota Daily (Colombia)
– Daily Mail (London)
– Trinidad Express Newspaper
– CCN TV6 Trinidad
– Cayman 27 TV
– Popular Computing
– PC Magazine
– Many others including Trade Magazines

BOOKS
– Guide to Multimedia (Author – IBM Press)
– Pascal Programming Fundamentals (Author – IBM Press)
– C++ Programming Language (Editor – IBM Press)
– The Apple Computer Cash Register (Author – Computerland Press)

CONTENT MARKETING
– IBM
– Motorola
– iCom-America
– Town of Palm Beach Civic Association
– Juvenile Diabetes Research Foundation
– US Olympics
– Pulte Homes & DiVosta Homes
– Town Center at Boca Raton
– SunFest Jazz Festival
– Abacoa Town Center
– Minto Communities
– The French Wine Merchant
– Health Made Easy
– Bertram Yacht
– World Wildlife Fund
– Much More…

CLICK HERE TO SEE MIKE’S PORTFOLIO

HIRE MIKE TODAY TO GET YOUR PROJECT STARTED!

MikeBrown@BrownLtd.com

561-756-1674

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Opportunity! How Do You See It?

Opportunity Surf Tease

Go to my Google Plus site, scroll up to see how it can be revealed: Click Here to See More

Really liking my new G+ cover image.  I like the way it reveals itself.  What do you think?

If you’ve had a chance to chase big waves or pursue a really big goal, you know what this feels like.  Danger and exhilaration all at the same time.

What do you think is going through those guys heads as they negotiate the moving mountains of water?

How to punch through?

Where’s the best spot?

Can I get there?  “Paddle man!

What about the other guys.  Will they take off?  Get in my way?

I see the peak.  I’m there.  I’m turning around, taking off, and gonna rip!  That’s what I’m thinking.  You?

Click Here to See More

Brown Ltd. Launches New Online Flipboard Magazine: Marketing Works Today

Marketing Works Today on Flipboard w=300

The magazine covers all aspects of marketing, PR, content marketing, brand journalism and more. Sources are the best the web has to offer. We do the research to aggregate the top news and best-practices that you can take action on right away.

The target audience includes business leaders, marketing, communication and PR pros, content marketers, and brand journalists.

Send us news and best practice tips to MikeBrown@BrownLtd.com  We’ll add it to the editorial calendar and post the best!

See it Now: Marketing Works Today

 

The Lessons Brands Can Learn from Today’s Newsroom

Let Brown Ltd. help you make your own Online Newsroom:

There are clear lessons to be learned from the transformations that have been taking place in news for brands, marketers and agencies looking to master digital storytelling.

While there is no doubt the news industry is undergoing a painful transition, the future of news has never been more exciting for those who are brave enough to embrace it. What’s true for news can also be said of brand communications. The old models and structures are undergoing a difficult transition, but the future of brand communications is a bright (and powerful) one for those who set out to pioneer new ways to build brand relationships and trust in an open, collaborative and connected ecosystem.

Like journalists, progressive marketers now recognise that stories are co-creations, no longer exclusively theirs to tell. The brand story is a story told by many in a myriad of ways; the marketer is only one of these many voices, but like the journalist is in a position to shape and craft the story.

Read More (The Guardian)

My Mentors When I was in High School were Rocket Scientists

Mike Brown JA Presentation w=300Where could a student in elementary, middle, or high school get a mentor that is a rocket scientist, a CEO, or highly paid professional?

In Junior Achievement, that’s where.

During my high school years in Orlando, JA had a program led by volunteers that helped students form companies, create business plans, manufacture a product, and sell it. They were small businesses in action.

My mentor/volunteers just happened to work at Cape Canaveral and Martin Marietta. A couple were business guys but others were actual rocket scientists.

We formed a couple of companies made up of 10-12 students each in my years with JA, manufactured some products, and sold them. Both companies were successful – we generated a profit. Each company competed against the other companies in the same program to try and make the most profit.

JA is still doing that program and many more. What I learned from JA got me started to think like an entrepreneur; made me a better employee during my careers at IBM, Motorola, and others; and I’m still using the fundamental principles taught by this remarkable organization in my consulting business, R. Michael Brown LLC.

Today I had a chance to take the Palm Beaches-Treasure Coast Junior Achievement staff through my Digital Marketing and PR 2.1 presentation.

Support this super organization and watch them grow as they continue to engage the market and help students!  Follow them on:

Website: http://www.juniorachievement.com

Facebook: http://goo.gl/lJ1UU

Twitter: @JAofPBTC

LinkedIn: http://goo.gl/60JK9

Brownie Bytes

Folks are liking my Brownie Bytes on social media so it’s time to start keeping them on my website. Check in often. I’ll update regularly.

Here’s the latest:

Brownie Byte: “How to create advertising that sells” – David Ogilvy. Written a long time ago but still true today. Instead of “ads”, substitute “content.”

The core of the strategy still works. It’s just not pure advertising when you change the focus from ads to content and Internet channels.

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