Courting an Amazing New Client

Wild Florida Orchid 0001Looking forward to a major announcement in a few weeks concerning a new client.

The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field.

The photo is a hint.

I’m so excited about the topic, the folks I’ll be working with, and the future success they will have – I’m ready to explode!

Stay tuned….

 

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Look What’s Cooking in the Communication Kitchen!

Brownie Bytes are Cooking!

Brownie Bytes Started Cooking

Brownie Bytes are fun tips, serious satire, interesting factoids, and occasional rants about communication, public relations, and marketing.

Brought to you by Brown Ltd.

Click Here to See the Fun and Submit Yours for Consideration!

Hire Mike: Freelance Writer, Copywriter, Feature Article & Book Writer Available for Your Projects

R. Michael Brown: Marketing & PR Consultant - All Media

R. Michael Brown: Marketing & PR Consultant – All Media

Whether you need a full communication strategy or a simple word-jammer to crank out great copy, hire Mike to make it happen. He has over 30 years experience creating content in all media and he can do it for you.

Articles, webcopy, news releases, email newsletters, advertising, content marketing, social media, books, video, speeches, PowerPoint presentations, and more!

PUBLISHERS | BROADCASTERS – WRITER/PRODUCER
– Discovery Channel USA & Worldwide
– Miami Herald
– Orlando Sentinel
– Sun-Sentinel
– Sarasota Herald-Tribune
– Palm Beach Post
– Florida Times-Union (Jacksonville)
– Bogota Daily (Colombia)
– Daily Mail (London)
– Trinidad Express Newspaper
– CCN TV6 Trinidad
– Cayman 27 TV
– Popular Computing
– PC Magazine
– Many others including Trade Magazines

BOOKS
– Guide to Multimedia (Author – IBM Press)
– Pascal Programming Fundamentals (Author – IBM Press)
– C++ Programming Language (Editor – IBM Press)
– The Apple Computer Cash Register (Author – Computerland Press)

CONTENT MARKETING
– IBM
– Motorola
– iCom-America
– Town of Palm Beach Civic Association
– Juvenile Diabetes Research Foundation
– US Olympics
– Pulte Homes & DiVosta Homes
– Town Center at Boca Raton
– SunFest Jazz Festival
– Abacoa Town Center
– Minto Communities
– The French Wine Merchant
– Health Made Easy
– Bertram Yacht
– World Wildlife Fund
– Much More…

CLICK HERE TO SEE MIKE’S PORTFOLIO

HIRE MIKE TODAY TO GET YOUR PROJECT STARTED!

MikeBrown@BrownLtd.com

561-756-1674

Opportunity! How Do You See It?

Opportunity Surf Tease

Go to my Google Plus site, scroll up to see how it can be revealed: Click Here to See More

Really liking my new G+ cover image.  I like the way it reveals itself.  What do you think?

If you’ve had a chance to chase big waves or pursue a really big goal, you know what this feels like.  Danger and exhilaration all at the same time.

What do you think is going through those guys heads as they negotiate the moving mountains of water?

How to punch through?

Where’s the best spot?

Can I get there?  “Paddle man!

What about the other guys.  Will they take off?  Get in my way?

I see the peak.  I’m there.  I’m turning around, taking off, and gonna rip!  That’s what I’m thinking.  You?

Click Here to See More

Professional Writing: Art or Business?

professioinal writerI was asked recently what it’s like to write for money. The motivation of the person that asked was, “Shouldn’t you write for the sake of art?”

I’ve been a professional writer for over 20 years. My titles have changed but my job always involves writing, content producing, and editing for PR, marketing, advertising, books, news, web, TV, etc.  Sometimes I only provide the creative direction or strategy.  Many times I write the material or scripts myself.  One of my current titles is Communications Director but I always think like a writer and publisher/broadcaster on every project.

Just about anyone that can write a letter to home thinks they can write for literary acclaim, social commentary, and yes… money.  Some can.  Most can’t.  It’s a business, not art.

Writing for “art” is done by a very small segment of the literary world and there is nothing wrong with that.  And there is nothing wrong with writing for money either.

I’m fortunate because I get to do my hobby as my job – for profit. And here’s what James Patterson, the most profitable writer in the world has to say about it. He talks about literature vs. entertainment and is right on the money (pun intended). Interestingly, he’s one of our directors in the non-profit that I’m involved in:

Author James Patterson, Inc. Churning Out Bestsellers

The 65-year-old crime and thriller author has written 106 books, sold more than 260 million copies and boasts 76 bestsellers, a Guinness World Record.  See this NBC News segment of his newly remodeled oceanfront Palm Beach home where he works:

http://video.msnbc.msn.com/rock-center/50265676

See More (NBC News)

Tell a True Story Well. Hire a Brand Journalist.

The stories of your organization, products, services, and customers are at the heart of content marketing.

Your stories are not advertising and not traditional public relations. It’s the truth about you, who you are, and what you promise.

The best brand journalism is fair and honest.  It’s best told by experienced journalists.

We look for good stories about you. Real-life stories that bring your offerings to life.

Brand journalists rely on facts and know how to simplify to make a compelling story that attracts an audience and engages them in a way they care about.

Stories are memorable, not lists of features or marketing speak. These stories go beyond copywriting, advertising creative, press releases or collateral. They are simply interesting to your customers.

Here are some example:

Everyday Heroes & Leaders

Icom Magic for Amangiri

Connect and Conserve in the Galapagos

Citizens & Icom Become the Eyes and Ears with the Police in the Country of Colombia

BUILDER CLOSEUP: VillageWalk at Lake Nona

The Minto Times

World Wildlife Fund in the Florida Keys

Need more traffic to your website and more engagement with prospects? Present them with stories. Hire a brand journalist. Contact R. Michael Brown today 561-756-1674, MikeBrown@BrownLtd.com