Courting an Amazing New Client

Wild Florida Orchid 0001Looking forward to a major announcement in a few weeks concerning a new client.

The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field.

The photo is a hint.

I’m so excited about the topic, the folks I’ll be working with, and the future success they will have – I’m ready to explode!

Stay tuned….

 

Opportunity! How Do You See It?

Opportunity Surf Tease

Go to my Google Plus site, scroll up to see how it can be revealed: Click Here to See More

Really liking my new G+ cover image.  I like the way it reveals itself.  What do you think?

If you’ve had a chance to chase big waves or pursue a really big goal, you know what this feels like.  Danger and exhilaration all at the same time.

What do you think is going through those guys heads as they negotiate the moving mountains of water?

How to punch through?

Where’s the best spot?

Can I get there?  “Paddle man!

What about the other guys.  Will they take off?  Get in my way?

I see the peak.  I’m there.  I’m turning around, taking off, and gonna rip!  That’s what I’m thinking.  You?

Click Here to See More

Brown Ltd. Launches New Online Flipboard Magazine: Marketing Works Today

Marketing Works Today on Flipboard w=300

The magazine covers all aspects of marketing, PR, content marketing, brand journalism and more. Sources are the best the web has to offer. We do the research to aggregate the top news and best-practices that you can take action on right away.

The target audience includes business leaders, marketing, communication and PR pros, content marketers, and brand journalists.

Send us news and best practice tips to MikeBrown@BrownLtd.com  We’ll add it to the editorial calendar and post the best!

See it Now: Marketing Works Today

 

Professional Writing: Art or Business?

professioinal writerI was asked recently what it’s like to write for money. The motivation of the person that asked was, “Shouldn’t you write for the sake of art?”

I’ve been a professional writer for over 20 years. My titles have changed but my job always involves writing, content producing, and editing for PR, marketing, advertising, books, news, web, TV, etc.  Sometimes I only provide the creative direction or strategy.  Many times I write the material or scripts myself.  One of my current titles is Communications Director but I always think like a writer and publisher/broadcaster on every project.

Just about anyone that can write a letter to home thinks they can write for literary acclaim, social commentary, and yes… money.  Some can.  Most can’t.  It’s a business, not art.

Writing for “art” is done by a very small segment of the literary world and there is nothing wrong with that.  And there is nothing wrong with writing for money either.

I’m fortunate because I get to do my hobby as my job – for profit. And here’s what James Patterson, the most profitable writer in the world has to say about it. He talks about literature vs. entertainment and is right on the money (pun intended). Interestingly, he’s one of our directors in the non-profit that I’m involved in:

Author James Patterson, Inc. Churning Out Bestsellers

The 65-year-old crime and thriller author has written 106 books, sold more than 260 million copies and boasts 76 bestsellers, a Guinness World Record.  See this NBC News segment of his newly remodeled oceanfront Palm Beach home where he works:

http://video.msnbc.msn.com/rock-center/50265676

See More (NBC News)

Brown Ltd. Releases Executive Summary of Marketing & PR 2.1 – Download for Free

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences.

They need to let it go.

Gone is the time when you could rely solely on your business doing a simple advertising and PR mix, based on placing ads, sending press releases, and working with reporters to get your message out [outbound marketing]. It used to be that customers would find your information in traditional media and then make purchase decisions based on your ads, your media stories, and your sales person’s recommendations.

They might have even checked out your website.  Customers want more information than that now.  They want to feel safe in their decisions.  They want recommendations from other customers.  And they want it instantly.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first with inbound marketing.  Businesses must be in the publishing business to survive.

Click the Link Below to Download the Brown Ltd. Marketing and PR 2.1 Executive Summary to learn more (PDF: 3.5 MB)
Marketing and PR 2.1 Exec Summary

The Launch of TownOfPalmBeachProperty.com

Town of Palm Beach Property Website
At Brown Ltd., we believe strongly in brand journalism. Story telling attracts more traffic and viewers than advertising.  Plus the content is more memorable.

News sells and the real estate market is digital, so that is the core of our strategy.

We write and aggregate Palm Beach residential real estate news and international buyer news on Town of Palm Beach Property to attract both buyers and sellers.

Integrated Marketing Plan

  • Website: www.TownOfPalmBeachProperty.com
  • Email newsletter to their growing list
  • Advertising via email news to the largest exclusive list in the Town of Palm Beach
  • Social media interaction
  • Advertising on selected websites in town
  • Print advertising in local and international magazines
  • Participation in social events around town
  • Nurture existing relationships around the world to get them interested in a trophy home in the Town of Palm Beach
  • Joining and participating in local non-profit organizations and exclusive clubs

The launch started in the middle of November. Check back to see updates on how the campaign is doing as the season progresses.