Category Archives: Publishing

Courting an Amazing New Client

Wild Florida Orchid 0001Looking forward to a major announcement in a few weeks concerning a new client.

The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field.

The photo is a hint.

I’m so excited about the topic, the folks I’ll be working with, and the future success they will have – I’m ready to explode!

Stay tuned….

 

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The PowerPointing of Web Articles. Don’t do it.

Top 25 Mistake

Making viewers wade through content is a big mistake.

Are they making us watch PowerPoint on the Web?

It seems the latest trend for publishing web articles that want to show the top 10 or 25 etc. of a topic, issue, or trend, is to show a big picture and a blurb about each one with a giant button for you to click to see the next best in the list.

They always start with the 10th or 25th and make you click and reload the whole page, slowly working your way to the first in the list.

In a top 25 article it could take 15 minutes or more to go through the ugly process to finally see the number 1 in the list. Time waster!

A reader has to be pretty motivated to wade through the webpage loading and reloading. It reminds me of the most boring PowerPoint presentation you can imagine, just because of the waiting.

I know why web publishers do it. They want you to be exposed to all the ads surrounding the content… up to 25 pages of them. Ugh. This is not a site I will revisit because of the waste of my time.

A better option is to list each item as thumbnails all on one page. That gives the viewer the option to go right to #1 and explore all the others if they want.  And if you’re the publisher you can still put ads on each individual page so the viewer will see them when they expand the thumbnail.

Anytime you take away control from your viewer and force them to do something, you risk paying the price in damaging your brand, page view and satisfaction rate, engagement rate, and subscriber numbers.

What to Do

College Football Top 25 (AP)

What NOT to Do

25 Best Places to Retire (Forbes)

 

Look What’s Cooking in the Communication Kitchen!

Brownie Bytes are Cooking!

Brownie Bytes Started Cooking

Brownie Bytes are fun tips, serious satire, interesting factoids, and occasional rants about communication, public relations, and marketing.

Brought to you by Brown Ltd.

Click Here to See the Fun and Submit Yours for Consideration!

Hire Mike: Freelance Writer, Copywriter, Feature Article & Book Writer Available for Your Projects

R. Michael Brown: Marketing & PR Consultant - All Media

R. Michael Brown: Marketing & PR Consultant – All Media

Whether you need a full communication strategy or a simple word-jammer to crank out great copy, hire Mike to make it happen. He has over 30 years experience creating content in all media and he can do it for you.

Articles, webcopy, news releases, email newsletters, advertising, content marketing, social media, books, video, speeches, PowerPoint presentations, and more!

PUBLISHERS | BROADCASTERS – WRITER/PRODUCER
– Discovery Channel USA & Worldwide
– Miami Herald
– Orlando Sentinel
– Sun-Sentinel
– Sarasota Herald-Tribune
– Palm Beach Post
– Florida Times-Union (Jacksonville)
– Bogota Daily (Colombia)
– Daily Mail (London)
– Trinidad Express Newspaper
– CCN TV6 Trinidad
– Cayman 27 TV
– Popular Computing
– PC Magazine
– Many others including Trade Magazines

BOOKS
– Guide to Multimedia (Author – IBM Press)
– Pascal Programming Fundamentals (Author – IBM Press)
– C++ Programming Language (Editor – IBM Press)
– The Apple Computer Cash Register (Author – Computerland Press)

CONTENT MARKETING
– IBM
– Motorola
– iCom-America
– Town of Palm Beach Civic Association
– Juvenile Diabetes Research Foundation
– US Olympics
– Pulte Homes & DiVosta Homes
– Town Center at Boca Raton
– SunFest Jazz Festival
– Abacoa Town Center
– Minto Communities
– The French Wine Merchant
– Health Made Easy
– Bertram Yacht
– World Wildlife Fund
– Much More…

CLICK HERE TO SEE MIKE’S PORTFOLIO

HIRE MIKE TODAY TO GET YOUR PROJECT STARTED!

MikeBrown@BrownLtd.com

561-756-1674

Brown Ltd. Launches New Online Flipboard Magazine: Marketing Works Today

Marketing Works Today on Flipboard w=300

The magazine covers all aspects of marketing, PR, content marketing, brand journalism and more. Sources are the best the web has to offer. We do the research to aggregate the top news and best-practices that you can take action on right away.

The target audience includes business leaders, marketing, communication and PR pros, content marketers, and brand journalists.

Send us news and best practice tips to MikeBrown@BrownLtd.com  We’ll add it to the editorial calendar and post the best!

See it Now: Marketing Works Today

 

The Lessons Brands Can Learn from Today’s Newsroom

Let Brown Ltd. help you make your own Online Newsroom:

There are clear lessons to be learned from the transformations that have been taking place in news for brands, marketers and agencies looking to master digital storytelling.

While there is no doubt the news industry is undergoing a painful transition, the future of news has never been more exciting for those who are brave enough to embrace it. What’s true for news can also be said of brand communications. The old models and structures are undergoing a difficult transition, but the future of brand communications is a bright (and powerful) one for those who set out to pioneer new ways to build brand relationships and trust in an open, collaborative and connected ecosystem.

Like journalists, progressive marketers now recognise that stories are co-creations, no longer exclusively theirs to tell. The brand story is a story told by many in a myriad of ways; the marketer is only one of these many voices, but like the journalist is in a position to shape and craft the story.

Read More (The Guardian)