Category Archives: Social Media

R. Michael Brown Interview on Brand Journalism and More…

R.MichaelBrown Interview w=275R. Michael Brown interviewed by Dennis Washington of Cross Digital on Brand Journalism, Native Advertising, how to set up an online newsroom, and more.

 

 

Subjects Covered:

  • Brand Journalism
  • Content Marketing
  • International Marketing
  • Marketing Measurement
  • Public Relations
  • Social Media

Click the Video Below to See the Interview [32 min.]

 

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Opportunity! How Do You See It?

Opportunity Surf Tease

Go to my Google Plus site, scroll up to see how it can be revealed: Click Here to See More

Really liking my new G+ cover image.  I like the way it reveals itself.  What do you think?

If you’ve had a chance to chase big waves or pursue a really big goal, you know what this feels like.  Danger and exhilaration all at the same time.

What do you think is going through those guys heads as they negotiate the moving mountains of water?

How to punch through?

Where’s the best spot?

Can I get there?  “Paddle man!

What about the other guys.  Will they take off?  Get in my way?

I see the peak.  I’m there.  I’m turning around, taking off, and gonna rip!  That’s what I’m thinking.  You?

Click Here to See More

Brown Ltd. Launches New Online Flipboard Magazine: Marketing Works Today

Marketing Works Today on Flipboard w=300

The magazine covers all aspects of marketing, PR, content marketing, brand journalism and more. Sources are the best the web has to offer. We do the research to aggregate the top news and best-practices that you can take action on right away.

The target audience includes business leaders, marketing, communication and PR pros, content marketers, and brand journalists.

Send us news and best practice tips to MikeBrown@BrownLtd.com  We’ll add it to the editorial calendar and post the best!

See it Now: Marketing Works Today

 

The Lessons Brands Can Learn from Today’s Newsroom

Let Brown Ltd. help you make your own Online Newsroom:

There are clear lessons to be learned from the transformations that have been taking place in news for brands, marketers and agencies looking to master digital storytelling.

While there is no doubt the news industry is undergoing a painful transition, the future of news has never been more exciting for those who are brave enough to embrace it. What’s true for news can also be said of brand communications. The old models and structures are undergoing a difficult transition, but the future of brand communications is a bright (and powerful) one for those who set out to pioneer new ways to build brand relationships and trust in an open, collaborative and connected ecosystem.

Like journalists, progressive marketers now recognise that stories are co-creations, no longer exclusively theirs to tell. The brand story is a story told by many in a myriad of ways; the marketer is only one of these many voices, but like the journalist is in a position to shape and craft the story.

Read More (The Guardian)

Brownie Bytes

Folks are liking my Brownie Bytes on social media so it’s time to start keeping them on my website. Check in often. I’ll update regularly.

Here’s the latest:

Brownie Byte: “How to create advertising that sells” – David Ogilvy. Written a long time ago but still true today. Instead of “ads”, substitute “content.”

The core of the strategy still works. It’s just not pure advertising when you change the focus from ads to content and Internet channels.

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Brown Ltd. Releases Executive Summary of Marketing & PR 2.1 – Download for Free

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences.

They need to let it go.

Gone is the time when you could rely solely on your business doing a simple advertising and PR mix, based on placing ads, sending press releases, and working with reporters to get your message out [outbound marketing]. It used to be that customers would find your information in traditional media and then make purchase decisions based on your ads, your media stories, and your sales person’s recommendations.

They might have even checked out your website.  Customers want more information than that now.  They want to feel safe in their decisions.  They want recommendations from other customers.  And they want it instantly.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first with inbound marketing.  Businesses must be in the publishing business to survive.

Click the Link Below to Download the Brown Ltd. Marketing and PR 2.1 Executive Summary to learn more (PDF: 3.5 MB)
Marketing and PR 2.1 Exec Summary

R. Michael Brown Speaking About Marketing and PR 2.1

I’m going to be speaking and showing a presentation at Christ Fellowship (Royal Palm Campus) this Saturday to the Christian Writers Group on Marketing and PR 2.1.

I show how to use media to achieve your organization’s marketing and PR goals.  A big focus is on Brand Journalism and publishing.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first.

Social Media is part of the mix:

  • LinkedIn
  • Facebook
  • Twitter
  • Google+
  • Pinterest

Hosted by Natalie K. Rodriguez of Word Weavers of Palm Beach. More info and RSVP:

http://www.meetup.com/Word-Weavers-of-Palm-Beach/events/63092242/

It’s free and I hope you can attend. Please let others know about this event if you think it might help them.