Brownie Bytes Started Cooking
Brownie Bytes are fun tips, serious satire, interesting factoids, and occasional rants about communication, public relations, and marketing.
Brought to you by Brown Ltd.
R. Michael Brown interviewed by Dennis Washington of Cross Digital on Brand Journalism, Native Advertising, how to set up an online newsroom, and more.
- Brand Journalism
- Content Marketing
- International Marketing
- Marketing Measurement
- Public Relations
- Social Media
Click the Video Below to See the Interview [32 min.]
Go to my Google Plus site, scroll up to see how it can be revealed: Click Here to See More
Really liking my new G+ cover image. I like the way it reveals itself. What do you think?
If you’ve had a chance to chase big waves or pursue a really big goal, you know what this feels like. Danger and exhilaration all at the same time.
What do you think is going through those guys heads as they negotiate the moving mountains of water?
How to punch through?
Where’s the best spot?
Can I get there? “Paddle man!”
What about the other guys. Will they take off? Get in my way?
I see the peak. I’m there. I’m turning around, taking off, and gonna rip! That’s what I’m thinking. You?
The magazine covers all aspects of marketing, PR, content marketing, brand journalism and more. Sources are the best the web has to offer. We do the research to aggregate the top news and best-practices that you can take action on right away.
The target audience includes business leaders, marketing, communication and PR pros, content marketers, and brand journalists.
Send us news and best practice tips to MikeBrown@BrownLtd.com We’ll add it to the editorial calendar and post the best!
See it Now: Marketing Works Today
There are clear lessons to be learned from the transformations that have been taking place in news for brands, marketers and agencies looking to master digital storytelling.
While there is no doubt the news industry is undergoing a painful transition, the future of news has never been more exciting for those who are brave enough to embrace it. What’s true for news can also be said of brand communications. The old models and structures are undergoing a difficult transition, but the future of brand communications is a bright (and powerful) one for those who set out to pioneer new ways to build brand relationships and trust in an open, collaborative and connected ecosystem.
Like journalists, progressive marketers now recognise that stories are co-creations, no longer exclusively theirs to tell. The brand story is a story told by many in a myriad of ways; the marketer is only one of these many voices, but like the journalist is in a position to shape and craft the story.
Folks are liking my Brownie Bytes on social media so it’s time to start keeping them on my website. Check in often. I’ll update regularly.
Here’s the latest:
Brownie Byte: “How to create advertising that sells” – David Ogilvy. Written a long time ago but still true today. Instead of “ads”, substitute “content.”
The core of the strategy still works. It’s just not pure advertising when you change the focus from ads to content and Internet channels.