Category Archives: Social Media

Brown Ltd. Launches New Online Flipboard Magazine: Marketing Works Today

Marketing Works Today on Flipboard w=300

The magazine covers all aspects of marketing, PR, content marketing, brand journalism and more. Sources are the best the web has to offer. We do the research to aggregate the top news and best-practices that you can take action on right away.

The target audience includes business leaders, marketing, communication and PR pros, content marketers, and brand journalists.

Send us news and best practice tips to MikeBrown@BrownLtd.com  We’ll add it to the editorial calendar and post the best!

See it Now: Marketing Works Today

 

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The Lessons Brands Can Learn from Today’s Newsroom

Let Brown Ltd. help you make your own Online Newsroom:

There are clear lessons to be learned from the transformations that have been taking place in news for brands, marketers and agencies looking to master digital storytelling.

While there is no doubt the news industry is undergoing a painful transition, the future of news has never been more exciting for those who are brave enough to embrace it. What’s true for news can also be said of brand communications. The old models and structures are undergoing a difficult transition, but the future of brand communications is a bright (and powerful) one for those who set out to pioneer new ways to build brand relationships and trust in an open, collaborative and connected ecosystem.

Like journalists, progressive marketers now recognise that stories are co-creations, no longer exclusively theirs to tell. The brand story is a story told by many in a myriad of ways; the marketer is only one of these many voices, but like the journalist is in a position to shape and craft the story.

Read More (The Guardian)

Brownie Bytes

Folks are liking my Brownie Bytes on social media so it’s time to start keeping them on my website. Check in often. I’ll update regularly.

Here’s the latest:

Brownie Byte: “How to create advertising that sells” – David Ogilvy. Written a long time ago but still true today. Instead of “ads”, substitute “content.”

The core of the strategy still works. It’s just not pure advertising when you change the focus from ads to content and Internet channels.

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Brown Ltd. Releases Executive Summary of Marketing & PR 2.1 – Download for Free

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences.

They need to let it go.

Gone is the time when you could rely solely on your business doing a simple advertising and PR mix, based on placing ads, sending press releases, and working with reporters to get your message out [outbound marketing]. It used to be that customers would find your information in traditional media and then make purchase decisions based on your ads, your media stories, and your sales person’s recommendations.

They might have even checked out your website.  Customers want more information than that now.  They want to feel safe in their decisions.  They want recommendations from other customers.  And they want it instantly.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first with inbound marketing.  Businesses must be in the publishing business to survive.

Click the Link Below to Download the Brown Ltd. Marketing and PR 2.1 Executive Summary to learn more (PDF: 3.5 MB)
Marketing and PR 2.1 Exec Summary

R. Michael Brown Speaking About Marketing and PR 2.1

I’m going to be speaking and showing a presentation at Christ Fellowship (Royal Palm Campus) this Saturday to the Christian Writers Group on Marketing and PR 2.1.

I show how to use media to achieve your organization’s marketing and PR goals.  A big focus is on Brand Journalism and publishing.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first.

Social Media is part of the mix:

  • LinkedIn
  • Facebook
  • Twitter
  • Google+
  • Pinterest

Hosted by Natalie K. Rodriguez of Word Weavers of Palm Beach. More info and RSVP:

http://www.meetup.com/Word-Weavers-of-Palm-Beach/events/63092242/

It’s free and I hope you can attend. Please let others know about this event if you think it might help them.

Does Email and Social Media Marketing Work?

Launching a major good event announcement on a Friday evening, one week before Christmas, is one of the worst times and I would never recommend it.  That’s normally when you announce bad news.

However, when an executive committee says do it, there is no choice.  The proposed event keynote speaker just said yes.  It was a major “Get” and the committee didn’t want to wait.

What to do?

The press was barely at work. The public was occupied with other things – office parties, family gatherings, holiday shopping and preparations.

There was no point in sending out a news release.  Email was useless.  Who was going to read their email on that Friday night or over the weekend before a holiday week?

The only choice was our website and social media.  So that’s what I did.  Did it work?

Read on to find out how success happened, and who I had the pleasure of announcing.

Read More (Marketing Works Today)

Let That Old Marketing Method Go – Marketing 2.1 is the Answer

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences.

They need to let go.

Gone is the time when you could rely on your business doing a simple advertising and PR mix, based on placing ads and working with reporters to get your message out. It used to be that customers would find your information in traditional media and then make purchase decisions based on your ads, your media stories, and your sales person’s recommendations.

They might have even checked out your website.  Customers want more information than that now.  They want to feel safe in their decisions.  They want recommendations from other customers.  And they want it instantly.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first.

Are you struggling to catch up or keep up?  Do you have any idea how to conduct business in this new blog, viral, podcast, buzz, social media induced world?

Every organization that wants to survive in a one-to-one communication environment must know how to publish, interact with customers, provide them with other customer’s recommendations, get them ALL the information they need NOW, and then get those customers to act.

We can show you how.  Depending on your goals, we can help you change your business to accommodate traditional marketing and public relations with the growing need for new media and more one-to-one interaction with customers.

It’s not just a website.  And it’s certainly not adding thousands of emails to your personal inbox that you have to answer.  This is a new marketing mix that uses both traditional media and new media and gets the information customers want, when they want it, and getting web users to help you in the process.

To do business this way, you have to learn how to think and create like a publisher, get other people to spread the word about you, and get existing and new customers to self-educate and self-select their way into buying from you.

Contact us today to find out more.  We can teach you or do it for you.  Either way, you’ll grow your business in remarkable new ways.

If you want to learn more about Marketing & PR 2.1, click here to see the presentation.

561-756-1674

MikeBrown@BrownLtd.com