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Gartner Predicts 2019: In Search of Balance in Marketing – Smarter With Gartner

Balance in marketing calls for CMOs to effectively manage competing demands amidst changes to CX, analytics, Amazon’s expanding influence and more.
— Read on www.gartner.com/smarterwithgartner/gartner-predicts-2019-in-search-of-balance-in-marketing/

Social, Mobile, Content Marketing Predictions for 2015 Part 2

Steve Farnsworth's Old Blog

Photo By Joe Penniston via Flickr CC

In Part 1 I shared what I saw coming in 2015 for digital marketers. For this post I look  at few key trends that I think are worth knowing about.

Click To Tweet >>>Social, Mobile, Content Marketing Predictions for 2015 Part 2

Taking The Notion Of “Brands Are Publishers” And Pushing The Boundaries

How that plays out: We’ll focus on enormous empathy and customer experience (and not just more blog posts). (That doesn’t mean blog posts aren’t important, for the right company and the right customer. But it means we consider if that’s the best approach, rather than making a post the default.)

We’ll focus on more relevance and new inspirations (rather than just the tried and true).

And we’ll focus on being generously useful.

 — Ann Handley (Read More 21 Digital Marketing Trends & Predictions for 2015)

Steve’s Comment: Tom Foremski for predicted this about 10…

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