Mike Brown will be interviewed this week by Dennis Washington, President of Cross Digital, for a podcast in November.
Subject of the interview is brand journalism and its rapid awareness and growth. Dennis will ask about the obstacles some businesses and brands face when trying to build internal “newsrooms” to reach customers and potential clients.
Mike operates a fast-paced newsroom for a non-profit in the Town of Palm Beach and has created them for the following industries: real estate, technology (computer & mobile devices), healthcare, public policy, retail, and engineering.
Additional topics during the interview will be international brand journalism and native advertising.
Stay tuned to hear when the podcast will go “live.”
About Cross Digital
Dennis Washington is a journalist, meteorologist, photographer and digital content manager with more than 20 years of experience working in media. See Cross Digital’s latest interviews and media here: Cross Digital Blog
R. Michael Brown: Marketing & PR Consultant – All Media
Whether you need a full communication strategy or a simple word-jammer to crank out great copy, hire Mike to make it happen. He has over 30 years experience creating content in all media and he can do it for you.
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The magazine covers all aspects of marketing, PR, content marketing, brand journalism and more. Sources are the best the web has to offer. We do the research to aggregate the top news and best-practices that you can take action on right away.
The target audience includes business leaders, marketing, communication and PR pros, content marketers, and brand journalists.
Send us news and best practice tips to MikeBrown@BrownLtd.com We’ll add it to the editorial calendar and post the best!
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There are clear lessons to be learned from the transformations that have been taking place in news for brands, marketers and agencies looking to master digital storytelling.
While there is no doubt the news industry is undergoing a painful transition, the future of news has never been more exciting for those who are brave enough to embrace it. What’s true for news can also be said of brand communications. The old models and structures are undergoing a difficult transition, but the future of brand communications is a bright (and powerful) one for those who set out to pioneer new ways to build brand relationships and trust in an open, collaborative and connected ecosystem.
Like journalists, progressive marketers now recognise that stories are co-creations, no longer exclusively theirs to tell. The brand story is a story told by many in a myriad of ways; the marketer is only one of these many voices, but like the journalist is in a position to shape and craft the story.