Tag Archives: build awareness

Brand Storytelling Works

Brand storytelling, sometimes called brand journalism, works for corporate brands, non-profits, products, services, etc.

People want information, both good and bad, and they remember it if it’s told to them as a story. News organizations focus on conflict and bad news.

“There is a lot more information that is relevant and interesting to readers and customers than just bad news.

Tell the good news using a journalistic style, add a bit of conflict or potential bad news, and you have a winner.

Read More (Marketing Works Today)

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