Tag Archives: digital strategy

Brown Ltd. Releases Executive Summary of Marketing & PR 2.1 – Download for Free

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences.

They need to let it go.

Gone is the time when you could rely solely on your business doing a simple advertising and PR mix, based on placing ads, sending press releases, and working with reporters to get your message out [outbound marketing]. It used to be that customers would find your information in traditional media and then make purchase decisions based on your ads, your media stories, and your sales person’s recommendations.

They might have even checked out your website.  Customers want more information than that now.  They want to feel safe in their decisions.  They want recommendations from other customers.  And they want it instantly.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first with inbound marketing.  Businesses must be in the publishing business to survive.

Click the Link Below to Download the Brown Ltd. Marketing and PR 2.1 Executive Summary to learn more (PDF: 3.5 MB)
Marketing and PR 2.1 Exec Summary

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The Launch of TownOfPalmBeachProperty.com

Town of Palm Beach Property Website
At Brown Ltd., we believe strongly in brand journalism. Story telling attracts more traffic and viewers than advertising.  Plus the content is more memorable.

News sells and the real estate market is digital, so that is the core of our strategy.

We write and aggregate Palm Beach residential real estate news and international buyer news on Town of Palm Beach Property to attract both buyers and sellers.

Integrated Marketing Plan

  • Website: www.TownOfPalmBeachProperty.com
  • Email newsletter to their growing list
  • Advertising via email news to the largest exclusive list in the Town of Palm Beach
  • Social media interaction
  • Advertising on selected websites in town
  • Print advertising in local and international magazines
  • Participation in social events around town
  • Nurture existing relationships around the world to get them interested in a trophy home in the Town of Palm Beach
  • Joining and participating in local non-profit organizations and exclusive clubs

The launch started in the middle of November. Check back to see updates on how the campaign is doing as the season progresses.