Tag Archives: marketing

Brown Ltd. Releases Executive Summary of Marketing & PR 2.1 – Download for Free

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences.

They need to let it go.

Gone is the time when you could rely solely on your business doing a simple advertising and PR mix, based on placing ads, sending press releases, and working with reporters to get your message out [outbound marketing]. It used to be that customers would find your information in traditional media and then make purchase decisions based on your ads, your media stories, and your sales person’s recommendations.

They might have even checked out your website.  Customers want more information than that now.  They want to feel safe in their decisions.  They want recommendations from other customers.  And they want it instantly.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first with inbound marketing.  Businesses must be in the publishing business to survive.

Click the Link Below to Download the Brown Ltd. Marketing and PR 2.1 Executive Summary to learn more (PDF: 3.5 MB)
Marketing and PR 2.1 Exec Summary

R. Michael Brown LLC Is Featured on ActiveRain

A post by R. Michael Brown LLC was featured on ActiveRain: “How Will Technology Change Real Estate Sales & Marketing in the Future?”

The post generated over 2,400 clickthurs in the first 48 hours and over 2,600 so far.  Email traffic, new prospects for clients, and 71 comments are strong indications that this is a hot topic. Since you have to be a member of the 175,000 strong ActiveRain site, see the post on the R. Michael Brown LLC Blog: Marketing Works Today

Real Marketers Measure & Take the Guesswork Out of Advertising

TestedAdvertisingMethodsCoverNinty percent of advertising agencies and in-house marketing departments “guess” about what ad channels to use and what creative works. “Guessing is a huge waste of money.” said Mike Brown of Brown Ltd.  “Using a measurement system is a bit of up-front work but saves the marketing budget for more strategic and tactical moves for the business.” 

To read the article on Brown Ltd’s new blog, Marketing Works Today, go to:
3 Sources to Help You Take the Guesswork Out of Marketing & Advertising