Tag Archives: publishing

The Content Creative Process that Delivers a Larger Audience

Medici Gardens in Florence, Italy

Medici Gardens in Florence, Italy

Most 8 year-olds learn how to write, draw, and paint by grabbing a piece of blank paper and just get started. Not me.

I grew up in Italy and in 3rd grade I found out how Michelangelo and Leonardo da Vinci started a creative project. They learned it in the Medici family gardens in Florence where they were apprentices.

The rich Renaissance family set up the garden as a teaching studio.

Student artists were assigned to master artists and the apprentices leaned their craft by copying the work of their mentors. The masters taught them to immerse themselves in a subject to learn everything about it. They studied not only the form but the history, stories, everything they could find out about a subject they were going to produce.

I call this “immersion therapy.”

Medici family home Florence, Italy

Medici family home in Florence, Italy where art apprentices learned their craft.

The combination of immersion and copying the styles of the masters helped the apprentice learn the techniques of discovery, learning, materials, tools, and technical craft to paint, sculpt, and more. It helped them learn how to feel a subject and see it deeper from many angles.

The young artists found out how to visualize a story in their work.

Apprentices did this until they were competent enough to create their own style. They continued immersion therapy on each project but no longer needed to copy. They created from the knowledge and feelings they had about the subject and could tell stories with a painting or statue.

Leonardo da Vinci took it to extremes and it pushed him into engineering, architecture, and invention – well beyond art.

This model for learning and the creative process has been the most effective method I’ve seen or used for producing content – writing, illustration, painting, sculpture, video, film, and photography. Most of the best producers of content use this process to learn and continue it throughout their careers.

I use it every day.

The process helps especially in producing in-depth content marketing material like feature stories.  It inspires ideas for creative non-fiction, not just straight, grind it out, news copy.

When used effectively, I’ve found that it attracts a larger audience, encourages more engagement, and works to draw customers to a brand.

Immersion therapy isn’t easy to master but the benefits of richer and more insightful stories will payoff in a stronger brand connection with the audiences you want to reach.

Courting an Amazing New Client

Wild Florida Orchid 0001Looking forward to a major announcement in a few weeks concerning a new client.

The work involves launching them as a new multimedia broadcaster and publisher, and positioning them as the authority in their field.

The photo is a hint.

I’m so excited about the topic, the folks I’ll be working with, and the future success they will have – I’m ready to explode!

Stay tuned….

 

Let That Old Marketing Method Go – Marketing 2.1 is the Answer

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences.

They need to let go.

Gone is the time when you could rely on your business doing a simple advertising and PR mix, based on placing ads and working with reporters to get your message out. It used to be that customers would find your information in traditional media and then make purchase decisions based on your ads, your media stories, and your sales person’s recommendations.

They might have even checked out your website.  Customers want more information than that now.  They want to feel safe in their decisions.  They want recommendations from other customers.  And they want it instantly.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first.

Are you struggling to catch up or keep up?  Do you have any idea how to conduct business in this new blog, viral, podcast, buzz, social media induced world?

Every organization that wants to survive in a one-to-one communication environment must know how to publish, interact with customers, provide them with other customer’s recommendations, get them ALL the information they need NOW, and then get those customers to act.

We can show you how.  Depending on your goals, we can help you change your business to accommodate traditional marketing and public relations with the growing need for new media and more one-to-one interaction with customers.

It’s not just a website.  And it’s certainly not adding thousands of emails to your personal inbox that you have to answer.  This is a new marketing mix that uses both traditional media and new media and gets the information customers want, when they want it, and getting web users to help you in the process.

To do business this way, you have to learn how to think and create like a publisher, get other people to spread the word about you, and get existing and new customers to self-educate and self-select their way into buying from you.

Contact us today to find out more.  We can teach you or do it for you.  Either way, you’ll grow your business in remarkable new ways.

If you want to learn more about Marketing & PR 2.1, click here to see the presentation.

561-756-1674

MikeBrown@BrownLtd.com